May 16, 2009
After brief exile, Latto returning to
By Andy Greder
Radio talk show host Lew Latto will return to
WDSM-AM 710 on June 1.
The Northland’s longest-standing radio talk-show
host left the station against his will in mid-March. Now, Latto
will return to his previous time slot from 7 to
9 a.m. Monday through Friday.
“We are happy to have Lew back with WDSM,
and we believe the agreement we reached will have long-lasting benefits
for Lew’s listenership, 710 WDSM-AM, the show’s sponsors,
and Lew himself,” said Derek Moran, acting operations manager
for Midwest Communications Duluth, in a news release.
Latto was hired at WDSM in 1958 after his senior
year at Duluth Denfeld High School. Latto said he hoped he would
get his show back after he heard that Ron Stone, the market manager
who canceled it, was leaving Midwest Communications.
“I went to Green Bay last Friday and [Duke
Wright, president and CEO of Midwest Communications] said, ‘Come
on back. You can’t retire,’ ” Latto said.
Now, with an opportunity to respond to his initial
firing, Latto had no comment on Stone. Latto said that in his time
off-air, the first thing he did every day was go online and keep
up with the news. His show returns on June 1.
“I’m really looking forward to it,”
he said from his home in Florida.
Latto has been on air longer than any other talk
radio host in the area. He recalled his first show was talking about
the bond referendum for the Duluth Arena. He also organized and
emceed the Jan. 31, 1959, Winter Dance Party show at the Duluth
Armory featuring Buddy Holly in one of the singer’s last concerts.
News Tribune staff writer Christa Lawler contributed
to this report.