Sept. 18, 2009
Four join Superior Business Hall of Fame
By Maria Lockwood
If you pair vision with tenacity, you get a rough
template for the four men who were inducted into the Superior Business
Hall of Fame on Thursday during a Superior Business Awards luncheon.
Whether designing ships, selling furniture, developing
the first synthetic motor oil or founding a trucking company, they
made a lasting impact on Superior’s economy.
“What an extraordinary group of individuals,”
said Andy Lisak, executive director of the Development Association.
“Each of these men represents an important part of Superior/Douglas
County’s economy and heritage.”
The men honored were Capt. Alexander McDougall,
Harry A. Lurye, William D. Vinje and Albert J. Amatuzio.
When Amatuzio meets with AMSOIL Inc. dealers in
the U.S. or Canada, many just want to get close enough to touch
“Al is a rock star,” said Judy Greely,
Amatuzio’s executive administrator. Yet the energetic AMSOIL
owner doesn’t put himself on a pedestal.
“He remembers his roots,” Greely said.
“He goes over to the plant and says ‘Hi.’ They
Even after flying over the entire U.S. as a military
fighter pilot, Amatuzio returned to Superior to formulate and market
AMSOIL, the first synthetic motor oil.
“This is my home,” he said.
The first can of AMSOIL 10W-40 appeared on the
market in 1972, changing the face of the lubricants market.
“[Amatuzio] could have put his business
anywhere,” Lisak said. “But he chose Superior and grew
it from a one- or two- person shop out of a garage to now over 250
employees occupying one of the largest buildings in the city of
Superior, and his AMSOIL products are sold throughout the world.
And every box and every bottle has the name Superior, Wisconsin,
on the bottom.”